For more than 20 years Leading LLC has been creating, promoting and selling cat litter under its own brands Pi-Pi Bent® Deluxe, Pi-Pi Bent®, Little Friends®, Kotyara®, SiSiCat®.

Cat litters are produced at two production sites of Bentonite Group, as well as on a contract basis. Own raw material base, full production cycle and technological innovations ensure high quality level of our cat litters.

The product line includes cat litter with different properties and in different price segments, which allows each customer to choose the most optimal solution for their pet.

Leading® operates throughout Russia and the CIS, offering favourable partnership terms and actively developing its distribution network. To promote its brands the company uses modern and effective marketing tools in all sales channels, participates in exhibitions, cat shows and pet festivals, cooperates with charity funds. Every year the quality of products is confirmed by 100 Best Goods of Russia programme.

Thanks to its vast experience and high potential, Leading® successfully produces high quality cat litters under private labels for key players in chain retail. Every month we receive over 20 thousand positive feedbacks, more than 2 million cats use our cat litters annually, which confirms the high quality of our products.